Fiat x Armani
Situation: Use the Super Bowl attention to promote the Fiat x Armani Car.
Problem: Make this car the most luxurious sustainable car, but we decided to go against the brief
Insight: Redefining exclusivity for the consumers that don’t know Fiat x Armani is the perfect car for them.
Solution: In a world of fleeting moments, Fiat x Armani creates a lasting impression - because real luxury, like talent, doesn’t beg for attention. It earns it.
Repositioning The Brief: Redefining Exclusivity
Instead of exclusivity meaning limited access or elitism, it could be about shared values, craftsmanship, or meaningful connections.
